Job Description

Key Responsibilities

CRM & Lifecycle Marketing: Manage and optimize CRM systems (Salesforce required), including lead scoring, segmentation, automation, and personalization. Experience with Salesforce AI is highly preferred.
Customer Acquisition Strategy: Develop and implement data-driven strategies to increase client acquisition and improve funnel performance.
Campaign Development: Create and execute multi-channel marketing campaigns across email, SMS, paid media, and social platforms to drive lead generation and conversions.
Data Analysis & Funnel Optimization: Track KPIs such as CPA, LTV, ROAS, and conversion rates; optimize strategies to maximize ROI.
SEO & SEM: Oversee website optimization to improve organic search visibility and manage paid search campaigns for efficiency and performance.
Performance Marketing: Manage digital advertising channels (Google Ads, Meta Ads, LinkedIn, etc.) with a focus on acquisition cost and return on ad spend.
Retention & Re-Engagement: Develop initiatives to improve retention, reduce churn, and increase customer lifetime value through targeted communications.
Social Media Strategy: Oversee content strategy, audience engagement, and paid social advertising to build brand awareness and drive acquisition.
Market Research: Conduct competitive analysis to identify growth opportunities and adjust marketing strategies accordingly.
Budget Oversight: Manage and allocate marketing budgets to ensure optimal ROI.
Cross-Functional Leadership: Collaborate with internal stakeholders and lead cross-functional initiatives to align marketing efforts with business objectives.

Requirements

Experience: Minimum of 8 years of marketing experience, with at least 2 years in a managerial role focused on customer acquisition and performance marketing.
Industry Background: Experience in legal services preferred; candidates from professional services or high-touch B2C industries will also be considered.
CRM Expertise: Proven experience managing and optimizing CRM platforms, specifically Salesforce; experience with Salesforce AI or similar tools is highly desirable.
Data & Analytics: Strong analytical skills with experience optimizing CPA, LTV, ROAS, and funnel conversion metrics.
SEO & SEM: Deep understanding of search engine optimization and paid search strategies.
Performance Marketing: Experience managing multi-channel digital campaigns and driving measurable outcomes.
Technical Skills: Proficiency with tools such as Google Analytics, Salesforce, HubSpot, Marketo, and social media management platforms.
Business Acumen: Strong understanding of business strategy, budgeting, and project management.
Language Skills: Bilingual Spanish is a plus, particularly for engaging Spanish-speaking audiences.
Leadership: Demonstrated ability to lead teams and align stakeholders across departments.

Job Tags

Similar Jobs

Saige Partners

Preconstruction Manager Job at Saige Partners

...Preconstruction Manager We are seeking an experienced Preconstruction Manager to lead preconstruction activities for commercial construction projects, with a strong focus on water and wastewater treatment facilities . This is a long-term career opportunity for someone...

Onin Staffing

Machine Operator/Assembler Job at Onin Staffing

...Machine Operator/AssemblerJoin our team and work in a fast-paced manufacturing environment producing high-quality foam components for the automotive industry.Job Duties:Load and unload moldsTrim and inspect foam partsFollow safety and quality standardsMaintain a clean...

TSC Corp

Aircraft Mechanic Job at TSC Corp

...Maintenance Technician to join our team in support of Flight & Ground Operations of a developmental aircraft. The ideal candidate will have a strong background in aviation mechanics, in both manned and unmanned aircraft systems, possess an acute attention to detail, as well...

US Postal Service

Postal Clerk - Singers Glen Job at US Postal Service

NO EXPERIENCE REQUIRED PAID TRAINING PROVIDED JOB SECURITY The Postal Service is the largest government related agency in terms of employees. The Postal Service currently employs nearly 1 million people and is hiring nationwide. There is NO experience required, ...

Technical Search Consultants

Product Owner Job at Technical Search Consultants

Product Owner - Drive Innovation in Healthcare TechnologyAbout the Role:We are seeking an experienced Product Owner to play a pivotal role in our Agile Scrum team, overseeing the product lifecycle from conception to delivery. This individual will work closely with stakeholders...

Marketing Manager Job at CivicMinds, Inc, Los Angeles, CA